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Practical packaging guidance

Packaging for Ecommerce Brands

Build an ecommerce pack around the product, the packing bench and the delivery journey. Compare boxes, protective layers and printed details as one complete system.

Your specification. Your artwork. A clear quotation.

Packaging for Ecommerce Brands packaging example

Practical guidance

Start with the journey your order takes

Ecommerce packaging has several jobs: hold the product, survive handling, make the brand recognisable and remain practical for the team sending it. Begin with the contents and dispatch method. A lightweight textile order and a fragile glass gift set should not inherit the same specification just because they share a logo.

List your common order combinations and packed weights. Include any items that create unusual shapes or need separation. This gives you a useful starting point for choosing one box size, a small range of formats or a combination of packaging types.

Find your fit

Explore the relevant packaging

Compare the details, then tell us what you have in mind.

Mailer Boxes

Self-locking corrugated mailer boxes printed with your branding — the packaging of choice for UK e-commerce and subscription brands. Strong enough to ship without tape, beautiful enough to feel like a gift.

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Custom Subscription Boxes

Plan subscription packaging for repeat deliveries, changing product selections and a consistent brand experience. Discuss the box, inserts and printed details together.

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Honeycomb Paper Wrap Sheets

Custom-cut honeycomb paper wrap sheets for wrapping gifts, homeware and products before packing. Tell us your item size and quantity, and we will agree the sheet and cut that suit the job.

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A closer look

Work through your brief

01

Choose dimensions around the complete pack

Measure the product with its retail packaging, inner wrap and any insert. Agree whether a proposed box size is internal or external. The outside dimensions and final packed weight matter to your chosen delivery service, so check its current limits before committing to a format.

Avoid selecting a box only from a product photograph. A packing trial with the actual contents will show whether the size allows practical assembly, sufficient support and an easy opening experience.

02

Keep presentation details purposeful

Tissue, a branded label and a thank you card can create a consistent impression without requiring every surface to be printed. Choose the details that are useful to the customer: care information, a support address or a clear introduction to the brand.

Give shipping labels and seals a planned location. Important artwork should not disappear under the carrier label. If you use internal printing, check what remains visible once the product and protective materials are in place.

03

Compare the cost of packing an order

The empty box price is only one part of the job. Include protective materials, assembly time, storage space, waste and the delivery arrangement. A trial can help you spot a construction that takes too long to prepare or uses more filler than expected.

Ask for like-for-like specifications when comparing quotations. Keep material, dimensions, print coverage, quantities and delivery terms visible so you can understand what changes between options.

04

Prepare for repeat orders

Keep the approved artwork and specification together, including any insert and print version. Record which product combinations use each pack. When volumes increase or the range changes, review the fit before simply reordering a larger quantity.

The best brief also includes your required arrival date and delivery location. Confirm the schedule for the agreed specification rather than assuming a production time quoted for a different product applies.

Useful answers

Before you choose.

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Let’s make it yours

Turn your brief into a quotation.

Tell us what you are packing, your dimensions and quantity. We will help you work through the specification.

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