Thank You CardsCustom printed customer appreciation cards, package inserts and discount cards

Measure the box, bag or envelope where the card will sit. A small insert can look deliberate inside a compact jewellery box, while a larger parcel may need a different proportion. Consider whether the card should lie flat, sit above tissue or slip into a product sleeve. Leave enough room for the packer to place it without bending a corner.

A6 and A7 are familiar starting points for discussing a printed card, but a standard size is not a requirement. Ask for a custom format if it improves the fit. The quotation should specify the finished dimensions, rather than just a name such as small or postcard size.

Start with a direct thank you, then decide what else the customer needs. A short care instruction or a helpful support address earns its place. If you include an offer, make the conditions and expiry clear. Avoid combining too many requests on one card: a review, social follow, referral, discount and subscription can compete with the message.

You can supply finished artwork or the words you want included. Keep the brand voice consistent with your website and product labels. If your team adds a personal note, allow a generous blank area and discuss a surface that suits the pens you actually use.

A QR code can lead to care information, a how-to video or a feedback page without using all the space on the card. Choose a destination that you control and expect to keep available. Tell customers what they will find before they scan, and include a readable web address where practical.

Check the printed code at its final size on more than one phone. Keep the quiet area around it clear and avoid placing it over busy artwork or an unsuitable finish. We can discuss the layout, but the destination and its accuracy remain part of the final artwork approval.

Stock affects stiffness, colour and the feel of the card. An uncoated surface may suit a handwritten note; a coated or laminated construction can create a different finish. Ask for the specific material to be confirmed, especially if you need to write, stamp or attach something to the card.

Use the two sides with purpose. One can carry the thank you message and the other the practical information. If you choose a folded design, check the order of the panels and the direction of the fold before approving the proof.

Save the approved artwork version, dimensions, stock and finish together. If a discount code, address or care instruction changes, update the file deliberately and make clear that the previous version should no longer be printed. For several brands or product ranges, tell us how many artwork versions you need and the quantity of each.

Your quote can cover an initial run and an alternative quantity for comparison. Price depends on the complete specification, so comparing only the unit price can miss a change in paper, size or finishing. Confirm what is included before choosing.